Xodbox is honoured to advertise pro-bono for the Boys’ Brigade’s annual Share-A-Gift donation drive. This year, the iconic donation bag took centre stage and we arranged them to form a Christmas tree to encourage people to donate in the season of giving.

Year 2016

Do you have questions when engaging a property agent? Through a bright and informative visual, we brought across six key messages centered around common queries people have when making property transactions. We also produced a tongue-in-cheek video to reach out to the digitally-savvy audience in a light-hearted and fun way.

Advertising today is about storytelling. There are rich stories from donors, volunteers, social workers and youth – stories worth SHARING. Hence, we did a magazine cover style of the visuals split down the middle to show two stories coming together – Donor and Beneficiary. We wanted the brand of SHARE to be part of the headline, thus we used “SHARE-ABLE” to drive home the brand and to emphasise the shareable stories we want to highlight.

  Year 2015

Upholding Our Values

It’s the age of the superhero team. As part of GIA Internship Programme 2016, we created GIP’s very own superhero team – The Luminaries. We creatively communicated via superhero visual themes and teams throughout the collateral, with the tone of voice focused on the higher purpose of the insurance industry.

Designed to disrupt the beauty and aesthetics industry, Xodbox revamped the NOVU (Formerly PPP Laser Clinic) brand by including surreal faces that focus on the key skin issues customers faced. The series of visuals communicate the different procedures and products for both men and women. This gender inclusivity is also apparent in our redesigned logo, with the letters N, O, V and U arranged to look like a male and female.

The Singapore Design Week 2017 included a plethora of events and exhibitions. Xodbox’s role was to create a visual theme that was inclusive and malleable enough to communicate all of them. The camouflage design theme was chosen as it could change forms and colours. Furthermore as a trendy element, it would resonate with the design community as well. Note the stylised island of Singapore embedded within the visual as well.

Toggle, in partnership with Eleven Sports was going to bring the excitement of football digitally to the masses. As the crowd cheered on, Xodbox, whose owner is probably the biggest football fan in Hougang and ECD, the “oldest” in Toa Payoh went straight to the pitch with the stars in action.

Year 2016 Year 2015

This campaign’s optical illusion creatively disrupts conventions, causing people to stop and take a second look. The visual shows two perspectives in one – a face looking forward and sideways at the same time. This dual perspective from the same beneficiary imparts the message that, when we SHARE as One, we can help the beneficiaries see the better side of life. Our aim was also to change perspectives and help the beneficiaries themselves see their abilities in a new light.

Powering your protection to the next level.

The SkillsFuture Earn and Learn Programme is a work-learn programme that gives fresh graduates from polytechnics and the Institute of Technical Education (ITE) a head-start in their careers. The concept of “Level Up” is a fun way to challenge these fresh graduates to upskill. The visual references video games to attract the youthful target audience.

Heavily inspired by the ingredients that make up great flavours, this concept portrays Thermos as a purveyor of good taste and a great life. The products take the limelight with a hint of a better quality of life that consumers can lead with the tagline “Fill Your Life With Goodness”, formed with the wonderful ingredients that are found inside the Thermos product. Through the use of illustrations to sell a lifestyle, these visuals brought the different Thermos products to life.

We, at Xodbox love all things local and when it came to local produce, we ensured a very local flavour in our creatives, including this food truck designed to look like a traditional hawker stall, that served local dishes made with local produce.

The Global Internship Programme by GIA is mean to turn budding Insurance Industy interns into masterpieces through the guidance of maestros of industry. This piece of literature is an annual showcase of the interns and Xodbox chose to depict them in a gallery of masterpieces, learning the art of winning.

The CleanEnviro Summit brings together agents of environmental change. The brief was to communicate an important event called the Innovative Clean Enviro-Solution for Growing Cities and thus, the key visual included a microcosm of all the innovative solutions that make cities sustainable, cleanly.

SAFRA was due for a rebranding. The brief was to create brand affinity and a sense of belonging that went beyond just a member/club relationship. Xodbox, filled with NSmen realised that the bonds that were built in NS was the link. Hence, our rebranding campaign was a similarity of the times we shared in NS and the reasons to celebrate moments together at SAFRA today.

Part of our three year admissions campaign effort, the 2014 SIT project not only increased the admissions by a very healthy margin but also created characteristics that students could relate with. Hedging on the trend of the “I can do anything” mentality of our potential customers, we used current students to show that, because the university gave them opportunities to be spectacular, they’re with SIT.